About the Outfitter Marketing Group

Before you take the plunge with us, understand what's going to happen.

Thinking about using our services? Give us a call to see if we are a good match. We’ll talk about the scope of your project and make sure it does not conflict with work we’re doing for other clients. If it looks like we can help, we’ll ask you to fill out our New Client form and go from there.

If you already have a domain name and website, we will review it for search and design characteristics. If we think we can improve it, we will make a proposal that includes costs, a list of things we’ll need from you and give you a realistic time-frame for completion. Before you do anything, give us a call. Our Free Advice is Free and worth every penny.

If you do not have a website, we ask for your help in defining what you want. From that information, we will prepare a proposal. The components of the project would include:

  1. Creating a domain name. You will want one that is descriptive and has search characteristics. Once a name is found, it needs to be registered. That cost ranges from free to $10 or so.
  2. Your site doesn’t reside on your computer. It needs to be hosted by someone and many options are available. We use reliable, inexpensive hosting companies that charge less than $20 a month. We will set up the account for you and they will bill you directly. Unlike some web outfits, we do not mark up this expense. We know of some outfitterss that are paying upwards of $2,000 a year for hosting when it can be done adequately and safely for a fraction of that amount. Hosting will be contracted after your site is completed.
  3. Development. You tell us what you want, who you compete with, what your market looks like and we put together a proposal. It will include design ideas and a review of what your competitors do.
  4. Writing the thing. This is the critical component. If you provide the text, it will save a lot of money. We take what you write and tweak it to make it search friendly. With your help we identify search phrases and construct pages to reflect how people find you. We can write the whole deal if necessary, but that might get expensive.
  5. Costs. We figure a typical outfitter site is 5 - 8 pages. You can expect a site that size to cost about $2,500.  Double that if we have to write the whole thing.
  6. Annual maintenance. We charge by the hour not by the changes you make.  Adding a page after the site is completed, will run about $500. Tweaking a price list or word or two on an existing site will cost about a buck. Keep in mind that we’re on the river from April - August and can’t do big projects then. Figure annual site maintenance at $250 - $500.
  7. Follow-up. We track the site to see how it searches and make adjustments if necessary. We only make changes that you approve so there won’t be any surprise billings.

Let's get going. Call us at 1-541-282-3729 or email us today.